Man Of The World
Bringing the Heineken “Man Of The World” to Nigeria, we needed to create a campaign that our local audience could connect to and find relatable.
Using the following Insights, we were able to influence a shift in the perception of Heineken as just another foreign brand while highlighting it’s premium nature.
1. Nigerians are adventurous and well known to travel to basically anywhere in the world that is landed.
2. Nigerians love titles and simply being known as Mr or Ms anything is never good enough.
3. Nigerians are proud of their country & heritage regardless of foreign perception and economic reality.