As a member of the Insight Redefini Group, Insight Publicis congratulates Dr Ken Onyeali Ikpe on his appointment as its Group Managing Director/CEO. Dr…
Naija All The WayIn a World Cup year when you don’t have football rights, brands can often be drowned by heavy media investments. How do you stay unique, relevant and ensure you are top of mind? You awaken a feeling of National pride.
Man Of The WorldBringing the Heineken "Man Of The World" to Nigeria, we needed to create a campaign that our local audience could connect to and find relatable.
LongThroatUsing this critical insight, we developed the groundbreaking "Long throat" campaign to launch Pepsi’s new 60cl PET bottle and ensure price compliance.
Mother’s Day“I love you” is a phrase hardly heard from Nigerian mothers but is felt by the way they care, nurture and love selflessly.
Look ForwardThe launch of a fresh brand identity successfully highlighted Gulder's commitment to a progressive future. Look Forward.
There were mixed feelings all around as the Insight family had to say goodbye to Franco Maria Maggi, formerly of Nigeria Breweries on the 29th…